The US, UK and EU
Copycat sellers do not stop at the US border, and neither do we. We monitor TikTok Shop, Amazon and eBay in the United Kingdom and Europe, file human-reviewed notices as your authorized agent, and confirm each listing actually comes down.
Why borders matter
A US trademark does not protect you in the UK or the EU. The USPTO says trademarks are territorial and must be filed in each country where protection is sought. A UK trade mark covers the UK and the Isle of Man, and an EU trade mark covers the EU as one unit. Since 1 January 2021 an EU trade mark no longer protects a brand in the UK.
In the UK, copyright protection arises automatically and there is no register of copyright works. In the EU, copyright arises when a work is created, with no registration or other formality. Your product photos, video and listing copy can carry rights in these markets without the kind of registration the US Copyright Office offers.
Amazon Brand Registry, eBay VeRO and TikTok Shop's IP tools each run their own enrollment and reporting rules. Amazon, for example, requires a trademark from the office of a country with a corresponding Amazon store, and recommends submitting a trademark for each store you sell in.
The EU Digital Services Act requires online marketplaces to offer a notice and action process. The DSA is EU law, not UK law, so in the UK the platform's own program and UK trade mark and copyright law do the work.
General information, not legal advice. See the sources behind each statement.
Where we work
The same daily monitoring, human review and removal verification, applied to the marketplaces and rights that matter in each market.
United States
United Kingdom
European Union
Marketplace programs change. We confirm the current route for each market with you before anything is filed. Another marketplace? Mention it in your audit request.
How it works
We inventory your trademarks, copyrights and product imagery country by country, note where each right is registered, and run a baseline search on each marketplace. A US mark on its own covers the US.
We help enroll your rights in Brand Registry, VeRO and TikTok Shop's IP tools for each market where you hold marks. Where a UK or EU trademark filing is needed, qualified local counsel handles it.
Daily scans of the UK and EU storefronts match new listings against your image library, brand names and product titles.
A person reviews every match. Valid ones go through the marketplace's own IP program as your authorized agent, with your original shown next to the infringing listing.
We recheck each reported listing until the platform acts. A notice counts as done only when the listing is confirmed gone.
A monthly report shows what was found, filed and removed, what is pending, and which sellers keep coming back, split by region.
EU Digital Services Act
The DSA (Regulation (EU) 2022/2065) sets duties for online platforms that serve people in the EU. Three of them matter most to brand owners.
In practice we use the marketplace's own IP program first where it fits, and prepare an Article 16 notice where it is the right tool. Platforms make the final decision on every notice. This is general information, not legal advice.
Services and starting prices
Starting prices are in US dollars. Quotes in GBP and EUR on request.
Start here
From
$2,500
One time
Ongoing protection
From
$1,500/mo
Per brand
Smaller brands
From
$30
Per confirmed removal, $500/month minimum
In-house teams
From
$15,000
Project
Final pricing depends on the number of brands, products, marketplaces and regions in scope. Quotes in GBP and EUR on request. Government filing fees are billed at cost. See also IP Protection Strategy.
Local legal work
Where UK or EU legal work is needed, such as trademark filings or opinions, we coordinate qualified local counsel so you keep one point of contact.
Legal services are provided by our partner fractional IP attorney under their own engagement letter; Hauserman Listing Guard is not a law firm.
Registering abroad
Applying to the UK Intellectual Property Office protects a brand in the UK and the Isle of Man. Applicants must have an address for service in the UK, Gibraltar or the Channel Islands, which is why applicants from outside the UK usually use a local representative.
One registration with the EU Intellectual Property Office covers all EU Member States. Applicants based outside the European Economic Area generally need an EEA-based representative for most steps after filing.
The Madrid System lets a brand owner with a home trademark file one international application designating members such as the UK and the EU. Each designated office decides under its own law.
Platforms look for rights in the country of the store. Amazon accepts UK, EUIPO and WIPO-registered marks, and its pending-application route is limited to certain cases. The sooner the local filing is made, the sooner those programs open up. Qualified local counsel handles the filing itself.
FAQ
Selling in Canada too? See brand protection in Canada.
Read: does a US Brand Registry protect my brand on Amazon UK and Europe?
Sources
Free Dupe Audit
Tell us your brand, where you sell and in which countries. We will run a one-time search and send a short summary of the dupes and copied photos we find.
Legal services are provided by our partner fractional IP attorney under their own engagement letter; Hauserman Listing Guard is not a law firm.