Canada

Brand protection that reaches Canada.

Copycat sellers do not stop at the US border, and neither do we. We monitor Amazon.ca and eBay.ca, file human-reviewed notices as your authorized agent, and confirm each listing actually comes down.

  • Canada
  • United States

Why borders matter

Rights stop at the border. Copycats do not.

Trademarks are territorial.

A US trademark does not protect you in Canada. The USPTO says trademarks must be filed in each country where protection is sought, and the Canadian Intellectual Property Office (CIPO) says registering with the Registrar protects your rights in Canada only. A Canadian registration lasts 10 years and can be renewed.

Registration and earlier use both count.

Between competing pending applications, CIPO uses the filing date to decide who is entitled to registration. The Trademarks Act also lets another business's earlier use of a confusing mark in Canada block an application, and CIPO notes that using a mark can create common law rights. Waiting to file leaves room for someone else to get there first.

Copyright is automatic.

CIPO says a work is protected by copyright the moment it is created and fixed in a material form. Registering with CIPO is voluntary. A certificate is evidence that copyright subsists in the work, though a court can still challenge that evidence, and CIPO does not verify the claims made in an application.

Canada's rule is notice and notice.

Under sections 41.25 and 41.26 of the Copyright Act, an intermediary that receives a compliant notice forwards it to the person behind the listing. The sections do not require the intermediary to remove anything, so marketplace takedowns rest on each platform's own policy.

General information, not legal advice. See the sources behind each statement.

Where we work

What we monitor and enforce in Canada.

The same daily monitoring, human review and removal verification we run in the US, applied to the Canadian marketplaces and rights that matter.

Amazon.ca

Amazon Canada.

  • Canada is one of the Amazon stores covered by Brand Registry
  • Amazon asks for a trademark from the office of a country with a corresponding Amazon store, and recommends one for each store you sell in
  • Amazon runs a public infringement reporting form on amazon.ca for rights owners who are not enrolled

eBay.ca

eBay Canada VeRO.

  • VeRO is for rights owners and their authorized representatives
  • Reports go through a Notice of Claimed Infringement form or the VeRO Portal
  • Covers counterfeit, fake or replica items and copyrighted content used without permission, but not resale control or minimum pricing

Rights we work from

Your Canadian rights.

  • Canadian registered trademarks, and pending applications where a marketplace accepts them
  • Copyright in your product photos, video and listing copy, which arises automatically
  • Optional CIPO copyright registration where it helps
  • US rights stay in place for the US store

Marketplace programs change. We confirm the current route for amazon.ca and eBay.ca with you before anything is filed. Another marketplace? Mention it in your audit request.

How it works

Six steps in Canada.

  1. 1

    Audit by country

    We inventory your trademarks, copyrights and product imagery country by country, note where each right is registered, and run a baseline search on Amazon.ca and eBay.ca. A US mark on its own covers the US.

  2. 2

    Register where needed

    We help enroll your rights in Brand Registry and VeRO for each market where you hold marks. Where a Canadian trademark filing is needed, we coordinate qualified Canadian counsel.

  3. 3

    Monitor

    Daily scans of the Canadian storefronts match new listings against your image library, brand names and product titles.

  4. 4

    File with evidence

    A person reviews every match. Valid ones go through the marketplace's own IP program as your authorized agent, with your original shown next to the infringing listing. Canada's notice and notice rules are a separate route, and we choose the right tool for each case.

  5. 5

    Verify removal

    We recheck each reported listing until the platform acts. A notice counts as done only when the listing is confirmed gone.

  6. 6

    Report

    A monthly report shows what was found, filed and removed, what is pending, and which sellers keep coming back, split by region.

Copyright Act, ss. 41.25 and 41.26

How notice and notice works.

Canada's online copyright rule asks intermediaries to pass notices along. It does not ask them to take content down.

What a notice contains

  • A copyright owner may send a written notice of claimed infringement to an intermediary
  • It identifies the owner, the work, the claimed infringement and the location of the content
  • It must not offer to settle or demand payment or personal information

What the intermediary does

  • Forwards a compliant notice electronically as soon as feasible to the person at that location
  • Tells the owner it did so, or why it could not
  • Keeps records that identify that person for six months, or one year if court proceedings are started and the intermediary is told in time

What it does not do

  • Neither section requires the intermediary to remove the content
  • If an intermediary fails to forward a notice, the owner's remedy is statutory damages of $5,000 to $10,000

What that means for takedowns

  • Removing a listing on Amazon.ca or eBay.ca relies on the platform's own IP policy
  • Platforms make the final decision on every notice
  • Whether a particular notice fits these sections is a question for Canadian counsel

This is general information, not legal advice.

Services and starting prices

The same plans in every region.

Starting prices are in US dollars. Quotes in CAD on request.

Start here

Brand Protection Setup

From

$2,500

One time

  • Rights and listing audit by country
  • Platform brand program enrollment support
  • US Copyright Office group registration of product photos (government fees extra)
  • Baseline dupe census

Smaller brands

Pay-per-Removal

From

$30

Per confirmed removal, $500/month minimum

  • You pay when the listing is confirmed gone
  • Same review standard as Managed Enforcement
  • A simple way to start

In-house teams

System Build

From

$15,000

Project

  • An in-house monitoring and filing workflow, designed and installed
  • Evidence templates and review checklists
  • Training for your team or agency

Final pricing depends on the number of brands, products, marketplaces and regions in scope. Quotes in CAD on request. Government filing fees are billed at cost. See also IP Protection Strategy.

Registering in Canada

Two routes to a Canadian trademark.

CIPO: a Canadian registration.

Applying to the Canadian Intellectual Property Office protects a brand in Canada only, for 10 years at a time. CIPO says you do not have to hire an agent but that it is often advisable. Qualified Canadian counsel handles the filing itself.

The Madrid Protocol.

Canada joined the Madrid Protocol on 17 June 2019. A brand owner with a home trademark can designate Canada in an international application, and CIPO then handles it like a national filing. CIPO writes only to the applicant or to a Canadian trademark agent with a Canadian address, so notices can be missed without one.

Why it matters for takedowns.

Platforms look for rights in the country of the store. Amazon asks for a trademark from the office of a country with a corresponding Amazon store, and its pending-application route is limited to certain cases. The sooner a Canadian filing is made, the sooner those programs open up.

Keep using the rights you have.

Your US rights keep working in the US, and automatic copyright in your photos and text can support a notice in Canada while a trademark application is pending.

FAQ

Common questions.

Does my US trademark protect me in Canada?
No. The USPTO states that a US trademark does not afford protection in another country, and CIPO says registering with the Registrar protects your rights in Canada only. For Canada that means a Canadian registration through CIPO, or an international application under the Madrid Protocol that designates Canada. Where Canadian legal work is needed, we coordinate qualified Canadian counsel.
Can you take down copied listings on Amazon.ca?
We file human-reviewed notices through Amazon's own programs as your authorized agent, and we confirm whether each listing comes down. Amazon decides every notice, and results are not guaranteed. Brand Registry asks for a trademark from the office of a country with a corresponding Amazon store, so we confirm the route for amazon.ca with you before filing.
Does Canada have a takedown law like the US DMCA?
Not in the same way. Canada's Copyright Act uses notice and notice. Under sections 41.25 and 41.26, an intermediary that receives a compliant notice of claimed infringement forwards it to the person behind the content and keeps records. Neither section requires the intermediary to remove the content, so marketplace takedowns rely on each platform's own IP policy. This is general information, not legal advice.
Do I need to register copyright to protect my photos in Canada?
No. CIPO says a work is protected the moment it is created and fixed in a material form, and that registration is voluntary. A registration certificate is evidence that copyright subsists in the work, though a court can still challenge it. Each marketplace program sets its own requirements for what it wants to see, so we check them with you.
Do I need a Canadian agent to file a trademark?
CIPO says you do not have to hire an agent, but that it is often advisable. For a Madrid application that designates Canada, CIPO writes only to the applicant or to a Canadian trademark agent with a Canadian address, so a foreign representative will not receive its notices. We coordinate qualified Canadian counsel for this work.

Read: does Canada have a DMCA-style takedown for copied product photos?

Free Dupe Audit

See what is copying you right now.

Tell us your brand, where you sell and in which countries. We will run a one-time search and send a short summary of the dupes and copied photos we find.

  1. 1Send your brand, countries and listing links.
  2. 2We search the marketplaces you sell on.
  3. 3You get a short summary by email.
One link per line. Your own listings help us find the copies.

Opens your email app, addressed to joshua@hlgflorida.com. See our privacy page.

Find out who is copying you.

Legal services are provided by our partner fractional IP attorney under their own engagement letter; Hauserman Listing Guard is not a law firm.